Your guide to growing your business with technology financing

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Technology funding

The use of smartphones around the world has grown rapidly. In fact, more people now own smartphones than any other type of phone. But it’s not just smartphones that are gaining popularity. Almost everyone today owns some sort of smart device. In fact, in 2020, 2.87 billion smart devices collect, analyze and share all types of information. Smart devices are useful pieces of technology due to their many features, such as apps or cameras.

According to statistics, 52% of the world’s population are mobile internet users. This allows people to connect to cloud storage, where most of their data is stored. Instant access to the Internet also allows people to connect to others whenever they want. The internet has created new ways for businesses to market to consumers through e-commerce and online stores.

Despite advances in technology, it is difficult for people in the digital field to make a profit. One problem people in the digital industry face is how quickly they get paid for their services. IT companies can wait months before receiving payment for infrastructure setup. Buyers and sellers of digital media can also experience this problem, as they are rarely paid up front.

If you own one of these businesses, you might be tired of having to wait so long to get paid. The good news is that if your business runs into this problem, there is a solution: technology financing.

What is Technology Financing?

Technology financing is when a technology company uses external financing to manage cash flow. This happens when the business has done work for a client, but the client cannot make an immediate payment. The funds are often used by the business to finance cost of goods sold (CoGS).

These costs may vary depending on the type of service provided by the digital company. Media companies may charge for traffic and advertising campaigns. IT companies can get paid for developing a company’s infrastructure, app or website. Technology funding allows these companies to determine how soon they can pursue new business.

How does it work?

Businesses can wait months to get paid for their services. This hurts tech companies because they may not be able to get paid right away. This means they may not get the funding needed to continue operations. Worse yet, they may not be able to start a new project.

Through technology financing, technology companies can sell the bills of other companies. This means they can sell the debt for an instant payment. This may mean getting their money first by giving them funding for other projects.

Who benefits from technology funding?

Most businesses have some sort of digital presence. Usually, a business will have a website, app or social media manager. To manage their digital presence effectively, they need infrastructure or support. This is why companies work with IT solution providers or digital media company.

However, it is these technology companies that get the most out of technology funding. The ability to collect invoices when they want gives them a lot of flexibility.

A type of company that benefits digital media vendors. These are companies that sell advertising space online. Examples of these are publishers, web developersand even esports company. Other companies can buy advertising space on their platforms and thus advertise their brands. But the payment these companies get for ad space isn’t always in full. Thus, sellers can use technology financing to get paid whenever they want.

Digital media buyers also earn from technology funding. These are companies that buy advertising space from sellers. Businesses that run app install or website traffic campaigns earn more. These companies can also use technology funding to dictate when they get paid.

Finally, it helps IT solution providers. These are companies that provide technological infrastructure to other companies. They usually offer services like cloud storage setup and website development.

How can your business grow through technology funding?

The flexibility you get is the main benefit of technology financing. The days of anxiously awaiting payment for a job done months ago will be long gone. As long as your company gets the job done, with technology funding, you dictate when you get paid.

The money your business raises through technology funding will give you immediate funding. You can then use this capital to start your future projects even earlier. This way, your business can further optimize cash flow and increase your profits.

Technology financing may be just what your business needs to grow even more, especially if your cash flow is stuck in receivables. If you want to learn more about ways to enhance your tech business, talk to the fund experts here at Lending Builder for tips on getting approved for tech funding as soon as possible.

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This article was published by: Myles Leva by title: Your guide to growing your business with technology financing

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